The benefits of dietary fiber in bran were first introduced by Hippocrates, considered the “father of medicine,” in ancient Greece many thousands of years ago. Baia Wheat Bran delivers this valuable nutritional ingredient today, most noted to improve digestion and minimize disease.

With the advent of more advanced medical knowledge, we also recognize this flavorful grain as a “natural broom,” helping to sweep foods through the stomach and intestines, improving digestion, normalizing microflora, minimizing constipation and protecting against colon cancer. It also regulates appetite, playing an important role in weight loss, and lowers blood pressure.